For removal, pruning, and plant-health outfits — crew-day economics that justify the iron, and systems that survive storm season instead of living off it.
A tree company is an equipment company that climbs. If the crew-day rate doesn’t carry the iron, the bank owns the business.
No trade carries heavier fixed costs per crew — bucket trucks, chippers, grinders, cranes, insurance that climbs every renewal. And yet most tree work is still priced by looking at the tree and naming a number. When the number misses, the equipment loan does not.
We build your real crew-day cost — iron, insurance, fuel, and labor included — and price every removal and prune against it. Then the rest: a schedule that keeps the bucket truck billing instead of parked, a storm-work protocol that captures the surge without burning the crew, and a brand that wins the neighborhood before the storm hits.
Sound familiar? It should — these are the patterns in nearly every tree care shop we talk to. None of them are craft problems. All of them are fixable.
A $250K bucket truck earns nothing in the yard. Utilization is the number nobody tracks.
Look at the tree, name a number. When it is wrong, the equipment loan is still right.
Three months of revenue in three weeks, then a quiet stretch that eats it all back.
Premiums climb every year, and nobody re-prices the work underneath them.
Real artifacts installed in your business over a 90-day engagement — plus brand and marketing bolt-ons that can run on their own.
Your real daily number — iron, insurance, fuel, labor — and prices built on top of it.
Every machine’s billing days tracked, so the iron pays for itself or gets sold.
Surge pricing, crew rotation, and triage — capture the storm without burning the team.
Pruning contracts, PHC programs, and winter work that smooth the cash curve.
Credentials, insurance, and reviews front and center — because homeowners are scared of tree guys.
GMB and a website that owns “tree removal near me” before the wind picks up.
Ten questions, two minutes, an honest grade — plus where to focus first. Free, no email required.
Book a 30-minute discovery call. We’ll talk through what’s working, what isn’t, and whether an engagement makes sense. No pitch deck. No pressure.
