Tessera Build Co. works with owner-operators in home services who want a sharper business behind the work — and a brand that finally matches it.
Most outside help doesn’t know a skid-steer from a stump grinder. We’ve worked inside trades businesses for over 20 years. Tessera is for the operator who knows their craft cold but needs a sharper business behind it — and a brand to match.
Two halves of the same business. We install the systems that keep it running, and we design the brand that makes it stand out. Most consultants do one. Few do both.
Repeatable workflows for estimating, scheduling, and crew accountability — so the business runs without you in the cab of every truck.
Cost-based pricing, a real sales process, and the close cadence that stops leaving margin on the table.
A bench of foremen and crews who stay — plus a hiring funnel that doesn’t depend on a Craigslist post in spring.
A 12-month plan with the three or four moves that actually compound — sequenced so you don’t scale into a cash-flow hole.
A logo, palette, and type system that signals “professional” before the first call.
Sites that look the part, load fast, and turn visitors into estimate requests.
Show up when neighbors are looking. GMB, reviews, and local SEO that fills the schedule.
Truck wraps, yard signs, business cards, and crew apparel — designed to match your brand, not pulled off a template.
Engagements start with business systems. Brand & marketing projects can bolt on after — or run on their own. Talk through a fit →
A trades business is built the way a patio is built — one piece at a time, set straight, on a base that holds. Tessera is Latin for the small tile in a mosaic. Each piece is small. The picture is the point.
Most business coaches read about the trades. We’ve spent our careers running, scaling, and rebuilding home-services companies — on the truck, in the office, and at the kitchen-table conversations where a business actually changes.
Tessera started where most owner-operators do — installing, estimating, and learning the business by getting it wrong, then fixing it.
Across 20+ years in home services, we’ve worn nearly every hat in a trades company: ground crew, foreman, salesperson, operations lead, and ultimately the people responsible for whether the business made money on Friday. We’ve rebuilt pricing models on Sunday nights when the numbers stopped working — and rebuilt brands on Monday mornings when the old logo, the old website, and the old truck wrap stopped doing the business justice.
Tessera Build Co. is the help we wish had existed back when we were running our first crews. Practical. Trades-native. Built for owner-operators who don’t have time for theory and don’t want a generic playbook.
The work is hands-on. We meet weekly. We get into your numbers, your schedule, your job costs, and your hiring funnel — and into your brand, your website, and how the business looks to the customer at the curb. We fix what’s broken, install what’s missing, and leave you with a business that runs and looks the part.
Engagements start with a discovery call. From there, a paid diagnostic — usually a 90-day install — followed by an optional retainer or bolt-on projects (brand, website, GMB, signage, or other focused work).
It starts with the two-minute scorecard, then the fit questionnaire — so by the time we talk, we already know the business. The call itself is 30 minutes on the bottleneck and whether we’re a fit. No pitch deck.
Two weeks inside your business — the numbers, the trucks, the pipeline — ending in a written assessment with a prioritized action plan. Yours to keep either way.
90 days of hands-on work. Weekly working sessions. Real artifacts — pricing models, hiring funnels, dayboards — installed in your business, not your inbox.
Two ways to keep working together: a monthly retainer to hold the metrics and tackle what’s next, or bolt-on projects scoped to a single need — a brand rebuild, a new website, local visibility & GMB, signage & wraps, a pricing rebuild, a hiring sprint, or a software rollout. No long contracts.
When the work is done, you stop being the bottleneck — and the business stops looking like a side hustle. Systems that run, numbers you can trust, and a brand that the customer at the curb takes seriously. The work is concrete. You leave with the artifacts, not a recording of the artifacts.
The change we’re after is in your business — your margin, your week, your bench. Not in a piece of software. But the work runs on tools, and ours are built for the trades — three of them, in the order you’d use them. Tap any one to see it.
Good / better / best proposals that close — priced to protect your margin, built in minutes, and accepted online with a deposit. The professional quote that wins the job before a competitor calls back.
Every project’s budget, draws, schedule, and client updates in one place — so the job runs to the plan, not to memory, and the homeowner always knows where things stand.
The handful of numbers that tell you how the business is really doing — health score, margin, close rate, cash — measured against your own targets, updated as the work flows through Forge and Atlas.
Three tools, built to work as one. They’re how the work gets done — but they’re the means, not the point. The point is a business that runs better, and runs more without you.
Ten questions, two minutes, an honest grade across pricing, operations, team, marketing, and owner independence. Free — no email required.
Book a 30-minute discovery call. We’ll talk through what’s working, what isn’t, and whether an engagement makes sense. No pitch deck. No pressure.
